30-day plan and calendar
Pick a goal and get content pillars and a weekly rhythm on the calendar. See at a glance what is waiting for approval.
An AI studio for e-commerce brands
One scan. Ads, product shots and posts that look like you.
Echomerce reads your site for your logo, colours, fonts and tone of voice, and shows what is costing you sales — with evidence. Then it writes Meta and Google ads, Instagram posts and product photoshoots in that brand, starting from your own products.
We are in demo and early access. No website? You can still start.
defneatolye.comBrand scan
Reading pages
- /
- /about
- /products
- /returns
- /contact
Logo
Defne AtölyePalette · 3 + 2
Fonts
AaCormorant · Work SansTone of voice
Warm · Crafted · CalmStack
ikasMeta PixelGA4iyzicoProducts
12 productsBrand DNA ready · 14 pages readIllustrative demo · Fictional brand
Recognises
- ikas
- Shopify
- WooCommerce
- Meta Pixel
- GA4
- iyzico
Creates
- Meta ads
- Google Ads
- Instagram posts
- Product images
How it works
Scan, understand, create, publish.
Each step builds on the one before. You don't need a strategy to write an ad or shoot a product — a product and a goal are enough.
- 01
Scan.
Your website, or a few questions
Enter your store's address and Echomerce reads your pages, products and the tools you use. No website? Describe your brand yourself in a few answers.
- One scan
- “I don't have a website” path
- 02
Understand.
Brand DNA and Health
Logo, colours, fonts and tone land on one card. The health report lists what is holding sales back, by priority, with the evidence for each.
- Sourced findings
- Scored in six areas
- 03
Create.
Ads, posts, photoshoots
Meta and Google ads, Instagram posts and product images, written from what your site says and the product you pick.
- Native Turkish
- Cost shown first
- 04
Publish.
Plan, approve, measure
Approved content goes on the calendar and out to Instagram. You see what worked from real data in your connected account.
- Nothing ships unapproved
- Real metrics
Understand
It knows your brand — and shows its work.
A scan produces two things: your brand's identity and how ready your store is to sell. Both show where every piece of information came from, so you can correct anything that is off.
Brand DNA
It reads your site the way a designer would: which colour is truly yours and which one belongs to a chat button, which font sets the headings, which sentence actually describes you.
- Logo candidates — you pick the right one
- At most 3 brand colours and 2 neutrals; plugin and widget colours are ignored
- Heading and body fonts, tagline
- Tone of voice and audience
- Store platform and marketing tools: ikas, Shopify, WooCommerce, Meta Pixel, GA4, iyzico…
No website?
If you sell only on Instagram or a marketplace, describe your brand yourself: what you sell, who to, your tone, colours and logo. What you enter counts as confirmed, and you can start creating right away.
Brand DNA
Defne Atölye
Logo candidates
DefneSelected
Defne Atölye
Colours
Brand colours
Primary
#2F4A3A
Secondary
#C8643B
Accent
#D9A441
Neutrals
Background
#F3ECE0
Text
#1F1D1A
IgnoredWhatsApp buttonCookie banner
Fonts
Aa
Headings · Cormorant
Aa
Body · Work Sans
Tagline
“Shaped by hand, given character by the kiln.”
Tone of voice
WarmCraftedCalm
Platform and tools
ikasMeta PixelGA4iyzico
Brand Health
Your store is scored in six areas: trust, messaging, product pages, social, brand identity and technical basics. Every finding states what it checked, what it found and how to fix it.
- Checks specific to selling online in Türkiye: distance sales contract, preliminary information form, returns, KVKK, cookie policy, ETBİS, MERSİS
- Product page quality: image count, descriptions, price and stock, reviews
- Ad pixels and visitor analytics
- Mobile page speed (PageSpeed)
- Areas without data don't drag the score down; history shows your progress
64/100
Health score
On track
+6 since last check
Health score
On track+6 since last check
Trust52
Messaging74
Products58
Social—
Not enough dataIdentity88
Technical61
Fix these first
- MissingDistance sales contract· Blocking
Evidence: No link on the home page or in the footer · 14 pages scanned
Link it in the footer - MissingImages per product· High priority
Evidence: 2 images per product · target: at least 4
Create product images - MissingPage speed (mobile)· Medium priority
Evidence: PageSpeed mobile 41 · Main content loads in 4.8 s
Compress images - PassedETBİS registration
Evidence: ETBİS QR code found in the footer
Legal checks only look for links to the relevant pages; they are not legal advice.
Create
Ads written from your site and your products.
Echomerce never starts from a blank page. It uses the sentences on your site, what the scan found and the details of the product you pick — in natural Turkish or English, without clichés or made-up claims. Edit what you don't like, regenerate, or approve.
Your products
Import from your store (a connected ikas or Shopify store, WooCommerce or any site with product markup) or add them by hand with a photo.
- Glazed mug · OliveFrom scan450 TL
- Linen napkins, set of 4From scan620 TL
- Serving plateAdded by hand780 TL
Facebook and Instagram ads
Three variants from different angles: primary text, headline, description and button. Platform limits are checked as it writes, and a feed preview shows how each will look.
- Three distinct angles
- Headline and text limits enforced
- Audience suggestion
Illustrative UI
Photoshoot
The scene changes. Your product doesn't.
Upload a product photo or pick one from your catalog. Get a marketplace-ready white catalog image or one of the ready-made scenes: only the background is generated, and your product's own pixels go back in untouched.
- Your product is never redrawn
- The product is cut out and placed into the new scene with its original pixels. Colour, label, logo and texture stay exactly as photographed.
- 24 ready-made scenes
- Studio, minimal, lifestyle and luxury scenes, plus seasonal moments like Ramadan, New Year, Mother's Day and big sales.
- Your own scene, four sizes
- Describe the surface, light and props, or use an image you liked as a style reference. In 1:1, 4:5, 9:16 and 16:9.
- Cost up front
- About $0.01 for a catalog image, about $0.05 for a scene. You see the amount before you press the button; generation stops when the monthly budget is used.
Glazed mug · Olive
Illustrative UI · Fictional brandYour photo
Catalog white~$0.01
Breakfast table~$0.05
Same product pixels
Styles
CatalogMinimalLifestyleLuxurySeasonalMy own idea
Size
1:14:59:1616:9
This month's image budget18% used
Publish and learn
Plan, approve, measure.
You don't need a strategy to create. But if you want one, Echomerce builds a 30-day plan, places content on the calendar and, after publishing, shows what worked with real data.
Approval and Instagram publishing
Preparing and publishing are separate steps. Approved posts go to Instagram, and performance is read from your connected account.
Competitor tracking
Add competitors' public pages and social accounts and get a SWOT report in which every point is backed by a quote.
Principles
The intelligence is in the system. The final word is yours.
Your product is never redrawn
Image generation only creates the background. Your product goes back into the scene with its original pixels, so what customers see is what comes out of the box.
Cost always comes first
You see the estimated cost before every image. Each workspace has a monthly budget cap, and a model with an unknown price is labelled “unknown”.
No claims without evidence
Every finding shows the page it relies on. Copy is set up to use only what your site, profile and product data say, and you approve every draft before it goes out. Anything not measured stays “not measured”.
Your data and KVKK
We only scan your public pages. Connected accounts work with your authorisation and can be revoked at any time; each brand's data stays in its own workspace. Nothing is published without your approval.
KVKK noticeComing soon
What we're working on.
Competitor catalog and price radarComing soon
New products, price drops and discounts from competitors, each with its source.
Discover boardComing soon
Search ideas by topic, collect them on a board and create similar visuals with your own product.
Weekly digestComing soon
What changed in your store, your competitors and your content, on one page each week.
TikTok, Pinterest and XComing soon
The next channels after Instagram.
VideoComing soon
Short product videos from your product photo.
Who it's for
For brands that sell online.
- 01
E-commerce stores
On ikas, Shopify, WooCommerce or your own platform. Your products, ads and images all draw on the same brand knowledge.
- 02
Single-brand websites
Brands selling a handful of products or a single service that want to look the same in every ad and post.
- 03
Social-only sellers
No website? Describe your brand in a few answers, upload a product photo and get started.
Team
The people behind Echomerce.
Yusuf Can Türk and Gökhan Özdoğan are building Echomerce together to make day-to-day marketing easier for e-commerce brands.
YTYusuf Can TürkCo-founderLinkedIn GÖGökhan ÖzdoğanCo-founderLinkedIn
Echomerce is a project of the Yusuf Can Türk sole proprietorship, established December 2024 · Bursa, Türkiye.
FAQ
Frequently asked.
Who is Echomerce for?
E-commerce stores first: brands selling on ikas, Shopify, WooCommerce or their own platform. Single-brand websites and brands that sell only on social media can use it too. The interface and generated copy are Turkish-first, with English also available.
Can I use it without a website?
Yes. Choose “I don't have a website” and describe your brand in a few answers: what you sell, who to, your tone, colours and logo. Add products by hand with a photo and start creating ads, posts and product images. In that case the website-based Brand Health checks are not measured.
Will my product change in generated images?
No. Your product photo is cut out and its original pixels are placed back on top of the new scene; only the background is generated. Colour, label and logo stay the same. When you describe your own scene, you only describe the surroundings.
Does it publish ads for me?
No. It writes Meta and Google ad copy for you to edit, approve and copy. Google ads can be imported into Google Ads Editor with a CSV file. Publishing is currently available for Instagram posts, and it always waits for your approval.
Which store platforms does it work with?
You can import products from connected ikas and Shopify stores, from WooCommerce stores or from any site with product markup (schema.org), and add anything missing by hand with a photo. The scan also recognises platforms such as ikas, Shopify and WooCommerce and tools such as Meta Pixel, GA4 and iyzico.
What is the Brand Health score based on?
On the data saved during the scan and a mobile speed measurement. Six areas — trust, messaging, product pages, social, brand identity and technical basics — are weighted; an area without data is left out of the score. Legal checks only look for links to the relevant pages and are not legal advice.
How much does it cost?
Public pricing has not been published yet; demo and early-access terms are shared in a call. In the app, every image shows an estimated cost before you generate it (about $0.01 for a catalog image, about $0.05 for a scene), and each workspace has a monthly budget cap. No payment or subscription starts from this page.
Are the screens on this page real data?
No. The interfaces and the Defne Atölye example are illustrative views of how the product works; they do not show a real brand's data, score or performance.
Let's scan your store together.
Write to us for a demo or early access. Share your name, your brand and your website (or your Instagram account) and the team will get back to you.
The button opens your email app; this page stores no form data. Never send passwords or API keys.